Designed, built and launched a complete custom website for CCG, a complete brand identity and ran lead generation/social media marketing.
Services: Design, Development, Copywriting, Digital Marketing, Community Building, Content Marketing, Communications & Social Media Management.
Project Summary
Call Center Guys, a startup without a brand identity or website, needed a full brand refresh to generate leads. As a web developer, I collaborated with them to create a functional, approachable, and easy-to-navigate website that turned new visitors into customers. Using a user-centered design approach, I incorporated custom graphics and created a responsive site that worked well across all devices. The result was a site that helped Call Center Guys establish their brand and achieve their business objectives.
Challenges and Solutions
One of the biggest challenges I faced in this project was the need to communicate professionalism while retaining a playful and casual vibe. To overcome this, I conducted extensive research on the telecommunications industry to understand the common pain points for businesses and identify the characteristics of the target audience.
I then incorporated my findings into the design to create an optimal user journey while also presenting Call Center Guys as a professional and trustworthy brand.
My Role
I wore many hats for this project as I played the part of a designer, copywriter and developer (along with my team). This gave me unique insight into every area of the project, providing the necessary viewpoint to create a comprehensive, consistent brand experience.
- My Key Responsibilities
- 1️⃣ Conducting extensive research on the telecommunications industry and the target audience to identify their pain points and needs.
- 2️⃣ Designing & Developing their website using NextJS
- 3️⃣ Creating a brand identity that communicated professionalism and approachability.
- 4️⃣ Working closely with the Call Center Guys team to ensure that their goals and objectives were met throughout the project.
Technical Requirements
The website was built using NextJS as the framework, Vercel for hosting, BulmaCSS for styling, and Storyblok as a headless CMS. Various analytics tools like Google, LinkedIn, Facebook, MouseFlow, and Segment were used to track user behavior and engagement on the site. The site was SSR to ensure quick loading times, and anti-spam security principles were implemented to prevent abuse of the contact form and protect sensitive data.
Final Thoughts
Overall, this project was a great success, and I'm proud to have played a key role in helping Call Center Guys establish a strong brand identity and generate leads for their business.