Helped a fractional CMO run marketing operations for multiple blockchain startups.

My Role

Beyond content marketing, I had the privilage of being in charge of many moving parts – a challenge I never shy away from.

My Key Responsibilities
• 1️⃣ Conducting in-depth research to identify each client's target audience and develop a content strategy that resonated with them.
• 2️⃣ Analyzing competitors to identify gaps in the market and opportunities for differentiation.
• 3️⃣ Creating a content calendar that aligned with each client's goals and objectives.
• 4️⃣ Writing and designing high-quality content that engaged the target audience and drove traffic to the client's website.
• 5️⃣ Implementing a streamlined content creation process using Notion, which allowed the team to quickly get up-to-date on priority tasks, view project briefs, and meet deadlines.

Process & Timeline

To create an effective content marketing strategy for each client, we followed a detailed process that included:

• Research: We conducted thorough research on each client's industry, target audience, and competitors to identify key trends and opportunities.
• Strategy: Based on our research, we developed a content marketing strategy that aligned with each client's goals and objectives.
• Content Creation: We created a variety of content types, including blog posts, social media content, email campaigns, and more, designed to engage the target audience and drive traffic to the client's website.
• Implementation: We used a variety of tools and platforms to distribute the content across the web and ensure maximum exposure.

The project timeline varied depending on the scope of each client's project, but we worked closely with clients throughout the process to ensure that their goals and objectives were met.