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Helped a fractional CMO run marketing operations for multiple blockchain startups.

May 2021 - July 2022
Content Manager

Services: Copywriting, Digital Marketing, Research Community, Building, Content Marketing, Communications, & Social Media Management.

Project Summary

I worked alongside fractional CMO Chris Bruno at Social Ink, providing a range of digital marketing services to clients. My role was to create a comprehensive content marketing strategy for each client, from identifying their target audience to designing and publishing content across the web.

My Role

Beyond content marketing, I had the privilage of being in charge of many moving parts – a challenge I never shy away from.

    My Key Responsibilities
  • 1️⃣ Conducting in-depth research to identify each client's target audience and develop a content strategy that resonated with them.
  • 2️⃣ Analyzing competitors to identify gaps in the market and opportunities for differentiation.
  • 3️⃣ Creating a content calendar that aligned with each client's goals and objectives.
  • 4️⃣ Writing and designing high-quality content that engaged the target audience and drove traffic to the client's website.
  • 5️⃣ Implementing a streamlined content creation process using Notion, which allowed the team to quickly get up-to-date on priority tasks, view project briefs, and meet deadlines.

Process & Timeline

To create an effective content marketing strategy for each client, we followed a detailed process that included:

  • Research: We conducted thorough research on each client's industry, target audience, and competitors to identify key trends and opportunities.
  • Strategy: Based on our research, we developed a content marketing strategy that aligned with each client's goals and objectives.
  • Content Creation: We created a variety of content types, including blog posts, social media content, email campaigns, and more, designed to engage the target audience and drive traffic to the client's website.
  • Implementation: We used a variety of tools and platforms to distribute the content across the web and ensure maximum exposure.

The project timeline varied depending on the scope of each client's project, but we worked closely with clients throughout the process to ensure that their goals and objectives were met.

Articles & Socials

Below is published content promoting the brand(s) in order to further increasing their reach across the web and build authority.

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Press ReleaseArticleSocialPitch Deck

Press Release
Press Release
Copywriter | Developer Skill Image

DataUnion successfully closed a $1.5million seed round; this article let the other investors know the direction the company was heading in.

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Press Release
Partnership with Human Protocol
Copywriter | Developer Skill Image

A press release written to investors (and the public) announcing the expansion of DataUnion Foundation – this time with HUMAN protocol; a decentralized job marketplace.

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Next Steps and Outcomes

As a result of our work, clients experienced significant improvements in website traffic, engagement, and overall brand awareness. Our content marketing strategies helped clients stand out in their industries and establish themselves as thought leaders, resulting in increased leads and sales.

Final Thoughts

Overall, my role at Social Ink allowed me to develop my skills as a content marketer and contribute to the growth and success of numerous clients. I'm proud to have been part of such a talented team and to have made a positive impact on the digital marketing efforts of our clients.