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Worked as contract copywriter & a guerrilla marketing mastermind for a digital marketing agency.

September 2022 - January 2023
Lead Copywriter

Services: Copywriting, Digital Marketing, Guerrilla Marketing, Community Building, Content Marketing, Communications, & Social Media Management.

Project Summary

As a freelance copywriter and guerrilla marketing expert for a digital marketing agency, I worked with multiple Web3/NFT brands to develop content marketing and social media strategies that drove growth and engagement.

My Role

As a copywriter, my primary objective was to create engaging and educational content that attracted and retained audiences for the Web3/NFT brands I worked with. However, a major challenge was educating audiences on this relatively new field, which required a three-pronged approach: converting uninitiated users into brand advocates, retaining their engagement across social channels, and driving user acquisition for the accounts I managed.

    My Key Responsibilities
  • 1️⃣ Building a community of engaged followers across various social channels, such as Twitter, Discord, and Telegram.
  • 2️⃣ Generating user acquisition for the Web3/NFT brands by creating compelling content that resonated with the target audience.
  • 3️⃣ Writing educational and engaging content that helped to educate audiences on the Web3/NFT space and establish the brands I worked with as thought leaders.
  • 4️⃣ Increasing engagement rates by creating content that was entertaining and valuable to the target audience.

Process & Timeline

To create an effective content marketing strategy for each client, we followed a detailed process that included:

  • Research: We conducted thorough research on each client's industry, target audience, and competitors to identify key trends and opportunities.
  • Strategy: Based on our research, we developed a content marketing strategy that aligned with each client's goals and objectives.
  • Content Creation: We created a variety of content types, including blog posts, social media content, email campaigns, and more, designed to engage the target audience and drive traffic to the client's website.
  • Implementation: We used a variety of tools and platforms to distribute the content across the web and ensure maximum exposure.

The project timeline varied depending on the scope of each client's project, but we worked closely with clients throughout the process to ensure that their goals and objectives were met.

Articles & Socials

Below is published content promoting the brand(s) in order to further increasing their reach across the web and build authority.

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Web3-Based Content
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Ideated and crafted content to help grow Raiinmaker's–a decentralized social media platform–Twitter account by 28K new users in 3 months.

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NFT-Based Content
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Depressed Citizens is an NFT collection about the people, for the people. Through creative, engaging content, I helped drive 1,150% organic growth on Twitter.

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Next Steps and Outcomes

Through my work as a copywriter and guerrilla marketing expert, I was able to help the Web3/NFT brands I worked with achieve significant growth and engagement. By creating valuable and engaging content, we were able to attract and retain audiences, educate them on this new field, and establish the brands as thought leaders. This resulted in increased user acquisition, engagement rates, and overall brand awareness.

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Final Thoughts

Overall, I'm proud to have contributed to the growth and success of these brands and to have established myself as a valuable asset to Omni.