Great copywriting tells a story.
Principles I live by
Have empathy towards the reader
I place myself in the shoes of the audience member; to understand their needs, wants and motivations to create copy that resonates and inspires action.
Write clean, clear & concise copy
My copy is easy to understand, illustrates a well-defined message and guides readers to where they need to go.
Always provide value
Whether educational, entertainment or persuasive, the end result must always be the same – add value to the readers life, and incentivize action.
Since I can remember, I've always had a love for writing & building. I thrive when I put ink to paper, or digital pixels to screen, and I constantly seek novel creative challenges to push myself to improve my game.
key skills: Writing, editing, research, marketing, time management, communication.
Tech: Google Suite, Microsoft Suite, Adobe Suite, Canva